The Mogul is an SMMA mentorship by Thomas Im. It teaches you how to start an Upwork SMMA business by using freelancers on the platform. He calls this method the Upwork Middleman Strategy. You earn by connecting and managing projects between clients and freelancers. The Mogul includes 2 courses and access to the community Discord server. It is only available through Whop.
The Mogul reviews are positive, with a 5/5 rating on Whop. Students found a lot of value in the courses. They also appreciate that Thomas answers all questions and concerns.
I also work as a middleman. However, while I offer real value to my clients, The Mogul is more like a fast-food drive-thru. It’s quick to set up an SMMA, but it serves a basic product that doesn’t truly nourish a business in the long run. Plus, there are hundreds, if not thousands, of social media marketing agencies. You’ll be like a medieval knight going into battle against an army of modern-day tanks. You’re vastly outmatched in terms of resources and strategy, and it’s only a matter of time before you’re overwhelmed. You also get a much lower profit margin because The Mogul’s strategy relies on outsourcing work to Upwork freelancers. Even if you charge the client twice as much as the freelancer, you still only keep half of that. Imagine writing a $1,000 book for a publisher like Penguin Random House, but only receiving $500 after the editor takes their portion. Then, you have to deal with ongoing client and freelancer relationships, which is a headache. Not to mention, a client or freelancer can leave you at any minute, and you’ll be left scrambling, like how Kevin McCallister had to scramble to protect his house when he was unexpectedly left home alone.
This article will cover the Upwork Middleman Strategy, The Mogul program, and who Thomas Im is. You will also learn of the accusations against Thomas by his former mentor. Lastly, we will talk about Thomas claims and why it is not practical. I will end the review by discussing Upwork and the challenges of an SMMA.